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About us

Inspired by an innate ability to be creative and bold, Grace Hide started RAEF The Label, a fashion brand inspired by her love for versatile and fashion-forward pieces. After working in the fashion industry for several years, Grace realised the opportunity to build a brand offering women multi-purpose, wearable essentials and seasonal on-trend statement pieces. Focusing on creating conscious, staple designs that can be worn anywhere, when styled correctly, RAEF The Label pays homage to reinventing classic cuts and silhouettes that stand the test of time.

The Label

The Australian environment and the beautiful aspects of our landscape serve as a constant source of inspiration for RAEF. From our rugged terrain, sweeping plains and wild oceans, to dense bushland, tranquil reefs and mirage inducing deserts, the spectrum of colours and textures found in nature help to define and inspire creativity throughout RAEF’s evolution.

“RAEF exists to fit seamlessly into the modern Australian woman’s lifestyle. We epitomise the essence of relaxed luxury and provide our customers with trans-seasonal, core pieces designed to be worn in every aspect of your busy life.”

– Grace