Pronounced "RAFF"

Inspired by an innate ability to be creative and bold, Grace Hide started RAEF The Label, a fashion brand inspired by her love for versatile and fashion-forward pieces. After working in the fashion industry for several years, Grace realised the opportunity to build a brand offering women multi-purpose, wearable essentials and seasonal on-trend statement pieces. Focusing on creating conscious, staple designs that can be worn anywhere, when styled correctly, RAEF The Label pays homage to reinventing classic cuts and silhouettes that stand the test of time.