The Beginning

Inspired by an innate ability to be creative and bold, Grace Hide started RAEF The Label, a fashion brand inspired by her love for versatile and fashion-forward pieces. After working in the fashion industry for several years, Grace realised the opportunity to build a brand offering women multi-purpose, wearable essentials and seasonal on-trend statement pieces. Focusing on creating conscious, staple designs that can be worn anywhere, when styled correctly, RAEF The Label pays homage to reinventing classic cuts and silhouettes that stand the test of time.

THE LABEL

The Australian environment and the beautiful aspects of our landscape serve as a constant source of inspiration for RAEF. From our rugged terrain, sweeping plains and wild oceans, to dense bushland, tranquil reefs and mirage inducing deserts, the spectrum of colours and textures found in nature help to define and inspire creativity throughout RAEF’s evolution.

"RAEF exists to fit seamlessly into the modern Australian woman’s lifestyle. We epitomise the essence of relaxed luxury and provide our customers with trans-seasonal, core pieces designed to be worn in every aspect of your busy life."

"RAEF exists to fit seamlessly into the modern Australian woman’s lifestyle. We epitomise the essence of relaxed luxury and provide our customers with trans-seasonal, core pieces designed to be worn in every aspect of your busy life."

CONSCIOUSLY CREATED FASHION

RAEF’s purpose has always been clear: to be a company that’s kind to all people.

This ethos is at the forefront of every decision we make, infiltrating our entire organisation so that the quality of our creations live up to our moral and ethical values.

1

RAEF is investing in the future by looking beyond profit towards greater sustainability, accountability and transparency.
This means being conscious of the decisions we make and constantly reassessing our practices to reduce our impact on the environment, our people and our supply chain.

2

RAEF has put into place an internal recycling system from our head office. All of our fabric off-cuts are collected and provided to other local businesses to be repurposed, such as to make napkins for a sustainable catering business.

3

RAEF is committed to repairing all faulty garments before replacing them. We have committed to phasing out all non-recyclable elements from our online packaging before end 2022.

1

RAEF is investing in the future by looking beyond profit towards greater sustainability, accountability and transparency.
This means being conscious of the decisions we make and constantly reassessing our practices to reduce our impact on the environment, our people and our supply chain.

2

RAEF has put into place an internal recycling system from our head office. All of our fabric off-cuts are collected and provided to other local businesses to be repurposed, such as to make napkins for a sustainable catering business.

3

RAEF is committed to repairing all faulty garments before replacing them. We have committed to phasing out all non-recyclable elements from our online packaging before end 2022.